Digital Personalization Strategist

The Opportunity:

We're looking for a strategic and analytically minded Personalization Strategist to lead the design, implementation, and optimization of dynamic digital experiences that drive engagement, improve customer journeys, and support business goals. Reporting to the Personalization Manager, you will play a key role in shaping the personalization strategy, developing audience targeting frameworks, and deploying data-informed experiences across channels using platforms like Adobe Target.

This role is both strategic and executional, requiring