Bio-Rad Laboratories · Irvine, CA · $157400 - $216400 per hour
The Senior Manager, Global Product Marketing (NPD) identifies new portfolio and product opportunities and leads business case development from ideation to launch. The role translates customer and market insight into robust target product profiles and user requirements aligned with product and franchise strategy, and serves as the marketing lead on the core team for GPDP (Global Product Development Process) deliverables. Working closely with the VP Global Marketing and franchise directors on roadmap development, the role brings forward well-characterized opportunities,
